Meal Time Ads and Promos

In the middle of our hectic work days, break times are eagerly awaited for the food and camaraderie. Discussions about last night's telly episodes, sports and politics usually dominate conversations. Breakfast, lunch and dinner is a bit different in that the food and currently showing TV programs get a mention. That is where our advertising, marketing and promotions industry has cut us some slack :)

In many small offices, meal times mean a visit to nearby hotels and food stalls. Lucky are those who get great stuff from home, but of course, colleagues get a munch in. In workplaces that have their own cafeteria, the food is usually an afterthought since it has to be cooked a couple hours earlier for the caterer to get it to office. That is where there's an opportunity to channel attention.



These are some scenarios that could resonate at offices in India -

• Branded pickle samples on the buffet counter
• Candy and sweet samples from brands, confectioners and sweet shops
• Breakfast cereal samples, as also speciality breads and jams
• Informational pamphlets/ads accompanying mints (tax, investment, real estate, automobiles)
• Listerine and other dental hygiene samples

With a captive audience, and advertising that is informative but not intrusive, we could channel some of our urban spare time to the causes of brands that need them. To enable that vision, have informally started https://twitter.com/mealtimeAds to explore its potential - for meal time ads and promos do get in touch.